A Licensed UAE Presence Takes Shape
PU Prime, a multi-licensed global online brokerage, made a notable appearance at Forex Expo Dubai 2026, signaling its continued push into the UAE market. The timing is significant: the company's Dubai-registered arm, PU Prime Financial Services LLC, received its license from the Capital Market Authority (CMA) in February 2026, and the Expo visit served as a visible demonstration that the firm is actively building on that regulatory foundation rather than simply waiting.
Education Takes Center Stage
One of the headline moments of the event was PU Prime receiving the Best Trading Education Experience award, a nod to its ongoing commitment to equipping traders — whether they are just opening their first account or managing large portfolios — with the knowledge and confidence needed to navigate volatile markets.
The award was reinforced by the company's stage programming. Ahmed Yousre, who serves as Promotion Manager at PU Prime Financial Services LLC, presented two sessions across the two-day event. His keynote addressed emotional discipline in trading, exploring how psychological tendencies influence decision-making under pressure. In a separate seminar, he walked attendees through the practical steps of designing a first robust trading strategy, emphasizing the construction of a resilient, well-structured approach rather than relying on gut instinct.
Interactive Engagement and Community Connection
At its exhibition booth, PU Prime deployed an interactive AI Trading Card experience that let visitors generate a futuristic, zodiac-themed trading card of themselves. The booth also featured a chance to win a PU Prime x AFA plush bear, injecting a lighter, more personal element into the brand's regional engagement.
Beyond the spectacle, the Expo provided a direct channel for PU Prime's team to speak with local traders, collect feedback, and gauge what the Gulf trading community values in its service providers. The company indicated it will channel those insights into ongoing refinements of its platform and offerings across the UAE.
Company Profile
PU Prime was established in 2015 and now positions itself as a leading global fintech and CFD broker. Its regulated product suite spans forex, commodities, indices, equities, and bonds. The firm operates in more than 100 countries and has logged over 40 million app downloads to date. Its technology stack includes innovative trading platforms and a built-in copy trading feature, aimed at helping traders of all experience levels pursue their financial goals with greater confidence.
