Partnership Enters Its Fourth Season with a New Regional Scope
Forex and CFD broker TMGM Group has announced that its official collaboration with Chelsea Football Club will move into a fourth consecutive year. The renewed arrangement, which has been in place since 2023 under the title of Chelsea FC's Official Online Forex and CFD Trading Partner in the Asia-Pacific region, will now stretch its geographic reach to encompass the Middle East. The partnership covers matchday brand visibility, the production of original content, and a range of fan-engagement activities.
From a broker-news perspective, the expansion signals TMGM's intent to use high-profile football sponsorship as a channel for acquiring and retaining clients in fast-growing Gulf markets, where online trading interest has been rising steadily.
2026 Marked a Record-Breaking Year for the Alliance
The most recent campaign season delivered several firsts for the club and the broker alike. For the first time in Chelsea's history, TMGM's logo was displayed on the back of the men's squad match shirts during FA Cup fixtures. The broker also became an Official Partner of Chelsea's 2026 Asia-Pacific Pre-Season Tour, granting its audience access to open training sessions, pitch-side viewing positions, and post-match tunnel experiences.
The tour additionally featured a visit to TMGM's Sydney headquarters by Chelsea midfielders Cole Palmer and João Pedro, a moment the company highlighted as a key engagement touchpoint for local clients.
Earlier in the year, TMGM hosted The Famous CFC event in Bangkok, drawing hundreds of supporters to a live match screening that was joined by an exclusive appearance from former Chelsea captain John Terry. These activations formed part of a broader programme that included premium home-match hospitality packages, behind-the-scenes tours of the Cobham training facility, and player-led video content produced under the broker's "Trade like a lion" marketing campaign.
Year Four Brings Expanded Rights and a China-Focused Push
Under the newly extended terms, TMGM's regional rights will underpin brand placement at Chelsea home fixtures, the creation of original content featuring current players and former legends, region-wide digital marketing campaigns, and a performance series specifically targeted at the Chinese market. The Famous CFC experience will continue in select cities, while TMGM clients will retain access to hospitality, stadium tours, and training-ground visits across the club's matchday, venue, and training environments.
TMGM commented that the relationship has progressed "from regional activations to high-profile moments, including visibility on the club's FA Cup shirts and its Asia-Pacific tour," and that entering a fourth year while adding the Middle East "creates opportunities to connect with more audiences through experiences that reflect the ambition of both organisations."
Chelsea Football Club, for its part, noted that TMGM has "focused on bringing its clients and our supporters closer to the club through digital-first content and in-person events across Asia-Pacific to great effect," and expressed enthusiasm for building on that momentum in both the existing region and the newly added Middle East markets.
Company Profile and Regulatory Standing
TMGM Group was established in 2013 in Sydney, Australia, and operates as a broker offering global financial-product trading. The firm holds regulatory licences in four jurisdictions: the Australian Securities and Investments Commission (ASIC), the Vanuatu Financial Services Commission (VFSC), the Financial Services Commission of Mauritius (FSC), and the Financial Services Authority of Seychelles (FSA).
As is standard in broker-news coverage, traders should note that leveraged forex and CFD products carry a high degree of risk and are not suitable for every investor. Clients do not take ownership of the underlying asset. Prospective users are advised to read TMGM's Client Agreement and all associated disclosure documents before opening an account.
The entity behind the brand is TMGM Group, operating through Trademax Australia Limited (ABN 76 162 331 311, AFSL 436416), Trademax Global Markets (SE) Limited (FSA licence number SD224), Trademax Global Limited (VFSC 40356), and Trademax Global Markets (International) Pty Ltd (Company No. 195323, Mauritius Investment Dealer Licence No. GB22201012).
